Client: Traveline
Traveline
With 17 million web enquiries per annum, 5 million telephone calls and 'txt' use growing 'Traveline' is an important brand that gives confidence to passengers.
Our task was to recommend how the brand should be applied to assist our client in creating a national corporate image.
Background : The brand identity has kept its integrity by moving with the times without losing its familiarity. It is our job to know when a brand such as this is fundamentally an asset.